Eswar's Blog: Logical Marketing

Eswar's Blog: Logical Marketing: First week of April 2015, I was seriously checking Facebook on my mobile for all the wishes on my birthday. While I was in a blessed mood ...

Logical Marketing

First week of April 2015, I was seriously checking Facebook on my mobile for all the wishes on my birthday. While I was in a blessed mood by looking at all birthday wishes, What diverted all my attention was, a post by a person who has significant influence on my life. A post by Mr. Alok Kejriwal on hoarding by Housing Com

The post  : 

There are 2 LARGE hoardings of "Housing com" next 2 my building (Peddar road) barely 10 feet away from each other. They both are north (evening traffic) facing. So, I'm wondering: Does the Marketing Head of Housing understand the concepts of OTS & FCAP? OTS - opportunity to See. I see one hoarding already, so why another one just next to it? If at all, one could have faced morning traffic and the other evening traffic? FCAP - Frequency Capping. "Assume" that housing com is my GOD whom I SHOULD remember as often as possible, the hoarding should be placed at a distance where my mind just forget the last hoarding and BOOM I get reminded again?!? At least 1 km away? These 2 hoardings DEFY THE M OF MEDIA PLANNING? Errrr... Can someone educated explain?